Back to Craftex: 2San Reinstates Original Product Names
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🧼 Back to Craftex: 2san Reinstates Original Product Names
In a move that’s sure to resonate with long-time customers and industry professionals alike, 2san has officially announced the return of its iconic product names under the original brand: Craftex.
🔄 Why the Change?
Over the past year, 2san introduced a series of rebranded cleaning and maintenance products, aiming to unify its offerings under a single identity. While the intention was to streamline the brand, feedback from distributors, technicians, and loyal users made one thing clear: Craftex wasn’t just a name—it was a legacy.
The Craftex brand has long been associated with quality, reliability, and innovation in the professional cleaning sector. From carpet care to hard floor maintenance, the name carried weight—and familiarity. Customers knew what to expect, and they trusted it.
🧪 What’s Changing?
Effective immediately, 2san is reverting the names of its cleaning products back to their original Craftex titles. This includes:
• Craftex Premium Clean
• Craftex Microsplit
• Craftex Lemon Gel
• …and many more.
The formulations remain unchanged—so users can expect the same high-performance results they’ve always relied on. The only difference? The label now proudly reads Craftex once again.
💬 What This Means for You
Whether you're a distributor updating your catalog, a technician restocking your van, or a business owner placing your next bulk order, this change simplifies everything. No more second-guessing product equivalencies or decoding new names. Just the trusted Craftex range, back in full force.
📦 Transition Timeline
2san has already begun rolling out updated packaging and product listings. During the transition, you may still see some items with 2san branding on shelves or in warehouses—but rest assured, they’re the same trusted formulas inside.
🙌 A Nod to Heritage, A Step Forward
This decision reflects 2san’s commitment to listening to its customers and honoring the legacy that built its reputation. By bringing back Craftex, they’re not just reviving a name—they’re reaffirming a promise of quality, consistency, and customer-first thinking